Design is about progress. It is the conceptualization and creation of new things: ideas, interactions, information, objects, typefaces, books, posters, products, places, signs, systems, services, furniture, websites, and more.
Designers imagine and make. They also research and think. Skilled in one or more specialties of the discipline, designers use their abilities in collaboration with others. Designers want to make ideas real and to make a difference.
Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. Design may be described as creativity deployed to a specific end.
Most of the results of design are visible, and that lends itself to another simple definition: ‘Design is all around you, everything man-made has been designed, whether consciously or not’.