Market researchers provide information about customers, products and services to help marketers make informed decisions about product development and communicating with customers. Researchers use both qualitative methods and quantitative methods to draw conclusions and point business strategies in the right direction. Market research helps to spot new opportunities, identify issues and measure performance of current marketing campaigns.
Marketing communications is all about getting the right message across with the appropriate promotional channel. You may assist in writing, designing advertisements, leaflets and posters, and in producing broadcast advertising for cinema, radio and TV. The work also includes PR, getting positive press coverage for products and arranging sponsorships.
Market research is the process of collecting valuable information to help you find out if there is a market for your proposed product or service. The information gathered from market research helps budding entrepreneurs make wise and profitable business decisions.
The key to any successful business is to understand what it is that your customers want and giving this to them in a way that is profitable for you.